Generation Z

Members of Generation Z — individuals between the ages of 12 to 27 as of 2024 — were born after millennials and before Generation Alpha. Today, this group of youth and young adults are liberal leaning, tech-savvy and represent one of the most racially diverse and well-educated generations on record, according to the Pew Research Center.

Studying generations, such as Generation Z, enables researchers to view Americans through two useful lenses: 1) by their place in the life cycle (young adults versus retirees, for example); and 2) by their connection to individuals who were born at a similar time.