This 2006 fact sheet brings an awareness to how people of color are portrayed in the media, shows the consequences of unintended actions, and presents tools and strategies to mitigate the problems associated with news media coverage and race. This brief is one part of a Race Matters toolkit. For more information, visit the Race Matters Institute website.
How people of color are portrayed in the media creates lasting impressions and can reinforce stereotypes instead of creating equal opportunities for all. Greater staff diversity in the newsroom expands the knowledge base and range of sources so that news reporting can be as fair as possible.
