Small Marketplace
Eighteen cards represent 90% of the prepaid card marketplace. These cards are generally offered by large financial institutions, such as American Express, Chase, BB&T, Fifth Third and others.
This report summarizes an assessment of 18 general purpose reloadable prepaid cards offered by various large and small prepaid card program managers. The cards studied represent approximately 90% of the prepaid card marketplace. While prepaid cards are meeting core practices for financial products, they could still offer additional services of benefit to financially underserved consumers.
The prepaid cards reviewed in the study scored high in meeting the basic standards required for a high-quality prepaid account. They also scored relatively high in best practices beyond the basic standards and across multiple product dimensions.