Effective Language for Communicating Children’s Issues

No organization can approach such issues as community building, constituency building or promoting best practices without taking into account the critical role that mass media has to play in shaping the way Americans think about social issues.

While children’s experts may have overwhelming proof that welfare has taken a toll on children, this is unlikely to meet with public outcry. Better to realign the findings in terms the public can get behind: is the safety net holding for children? Are we getting all our children off on the right foot for the 21st century? Thinking through the way we present discrete issues, and recasting these as part of broader goals is imperative.