New Research Sheds Light on Youth Entrepreneurship in Baltimore

Posted October 8, 2024
By the Annie E. Casey Foundation
A diverse group of professionals gather for a photo in front of a banner that reads, “Center for Strategic Entrepreneurship.”

Cop­pin State University’s Cen­ter for Strate­gic Entre­pre­neur­ship recent­ly released Equip­ping Bal­ti­more Youth & Emerg­ing Adults for Oppor­tu­ni­ty, a report fund­ed by the Annie E. Casey Foun­da­tion. It dis­cuss­es find­ings from the Excel­lence in Entre­pre­neur­ial Learn­ing (EXCEL) research project.

The Cen­ter — inspired by 2017 Casey Foun­da­tion report — designed the project to bet­ter under­stand the kinds of entre­pre­neur­ship-relat­ed instruc­tion avail­able to youth and emerg­ing adults between the ages of 16 and 29 in Bal­ti­more City. Thir­ty-five providers were inter­viewed as part of the project.

EXCEL

Cop­pin State Uni­ver­si­ty researchers launched EXCEL in the Spring of 2023. A mul­ti­dis­ci­pli­nary team con­duct­ed research over the next year.

The study explored the fol­low­ing aspects of instruc­tion­al programs:

  • struc­ture;
  • part­ner­ships;
  • meth­ods;
  • effec­tive­ness measures;
  • chal­lenges;
  • trau­ma-informed approach­es; and&
  • engage­ment beyond the instruc­tion­al period.

The study also estab­lished met­rics to deter­mine the val­ue and impact of spe­cif­ic entre­pre­neur­ship pro­grams. These met­rics mea­sure aspects such as sus­tain­abil­i­ty, qual­i­ty, equi­ty and return on investment.

Young Entre­pre­neur Perspectives

HeartSmiles — a Bal­ti­more non­prof­it that men­tors young peo­ple and builds lead­er­ship skills — chose five youth and emerg­ing adults to pro­vide impor­tant input on the EXCEL research project. Each young per­son ana­lyzed data, reviewed drafts of the report and helped plan the Cop­pin State University’s Eco­nom­ic Inclu­sion Con­fer­ence events relat­ed to the project and the even­tu­al release of the report.

It was incred­i­bly impor­tant that young entre­pre­neurs con­tributed to this project through­out the process,” said Dr. Ronald C. Williams, direc­tor of the Cen­ter for Strate­gic Entre­pre­neur­ship. Their con­tri­bu­tions were vital to the EXCEL research project’s success.”

She­lah John­son — founder of the youth pro­gram Men­tor­ing Lives and a cur­rent senior at the Uni­ver­si­ty of Mary­land — found col­lab­o­rat­ing with his fel­low HeartSmiles mem­bers on the EXCEL project to be incred­i­bly reward­ing. Work­ing along­side each oth­er brought out the best in all of us and that team­work real­ly allowed us to grow and improve,” said John­son. Dr. Williams cre­at­ed a very inclu­sive and col­lab­o­ra­tive envi­ron­ment where each team mem­ber felt val­ued. I tru­ly believe we made a mean­ing­ful impact on the project’s direc­tion and execution.”

Equip­ping Youth and Young Adults

Using the col­lect­ed data, the report came to three major conclusions:

  1. A new gen­er­a­tion of entre­pre­neurs ben­e­fits the econ­o­my. Poli­cies and pro­grams that encour­age and nur­ture entre­pre­neur­ship will help cre­ate jobs, gen­er­ate wealth for com­mu­ni­ties and spur eco­nom­ic growth.
  2. Young entre­pre­neurs need sup­port­ive infra­struc­ture. To ensure young peo­ple can par­tic­i­pate in instruc­tion­al entre­pre­neur­ship pro­grams, they need to pro­vide ben­e­fits like trans­porta­tion and child care ser­vices. The report also rec­om­mends devel­op­ing alum­ni net­works and devel­op­ing pro­grams that incor­po­rate hybrid online/in-per­son learn­ing models.
  3. Entre­pre­neur­ship pro­grams ben­e­fit from part­ner­ships with local busi­ness­es and orga­ni­za­tions.This can include peer sup­port groups and trau­ma-informed sup­port, such as coun­sel­ing and men­tal health resources.

What’s Next for the Cen­ter for Strate­gic Entrepreneurship?

Going for­ward, Cop­pin State University’s Cen­ter for Strate­gic Entre­pre­neur­ship will:

  • assess spe­cif­ic find­ings and con­tin­ue to gath­er data;
  • engage an expand­ing net­work of com­mu­ni­ty mem­bers and stake­hold­ers from aca­d­e­m­ic, pub­lic and pri­vate sec­tors; and
  • main­tain a focus on learning.

In our con­ver­sa­tions with young peo­ple in Bal­ti­more, many shared that they crave entre­pre­neur­ship and resources to build busi­ness­es free from dis­crim­i­na­tion and that ben­e­fit their com­mu­ni­ties,” said Sara Coop­er, a senior asso­ciate with the Casey Foun­da­tion. The find­ings from Cop­pin State’s study will not only help us bet­ter under­stand Baltimore’s com­plex land­scape of instruc­tion­al entre­pre­neur­ship pro­grams, but also how pro­grams and the ecosys­tem can be improved to bet­ter serve young entrepreneurs.”

Dis­cov­er how the Casey Foun­da­tion is sup­port­ing Baltimore’s entre­pre­neurs of color.

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