Bringing Context and Community to Crime Reporting
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Too often, crime reporting focuses on a single incident, not the root causes of crime or potential ways to reduce it. This approach provides little public safety information to audiences and often perpetuates false stereotypes, which can harm the children and families living in the affected communities. Moreover, newsrooms that are looking to provide more meaningful crime coverage often lack the resources needed to improve or the necessary guidance to adjust their reporting.
To address this issue, the Poynter Institute introduced Transforming Local Crime Reporting Into Public Safety Journalism in 2022 to help newsrooms as they refocus their usual crime reporting into public safety journalism more likely to produce community-based discussions and solutions. During these virtual seminars, supported by the Annie E. Casey Foundation, newsrooms — television, digital, print, nonprofit and radio — have learned how to focus on community change and public safety efforts when reporting on crime.
“Transformative change takes time,” said Wendy Wallace, the director of Foundation Relations at Poynter. “And it takes a critical mass of newsrooms to implement these changes before lasting, systemwide change takes place.”
Poynter’s Impact
Since the program began, Poynter has helped more than 80 newsrooms and more than 500 journalists across the United States more deeply and effectively report on crime. This year’s seminar included 19 newsrooms from several cities, including:
- Memphis, Tennessee;
- Charlotte, North Carolina;
- Columbus, Ohio; and
- Detroit, Michigan.
Throughout the 24-week program, reporters and editors worked with experts in the field to review recent case studies that demonstrate how to implement crime reporting that benefits communities. Participants were tasked with recording their overall vision for news coverage, roadblocks to achieving their missions and how they would implement new policies. Reporters and editors were then teamed with other newsrooms facing similar challenges as well as a coach to exchange ideas on how to reach their respective goals.
“The overall experience really felt solid and comprehensive,” said Kyndell Harkness, head of Culture and Community at The Minnesota Star Tribune and a former participant of the program. “They gave us step-by-step work to build a structure that allowed for the organization to shift its public safety coverage. The program also gave us the ‘why.’ It’s important when you are making a cultural shift that you have the language to say why this needs to happen.”
From Lessons to Action
Since completing the course, all participants have adjusted their crime reporting. “They are doing much less incremental coverage and are instead focusing on data trends, accountability and solutions journalism,” said Kelly McBride, senior vice president and chair of the Craig Newmark Center for Ethics and Leadership at Poynter.
Notable participants included:
- The Associated Press (AP) created a chapter on crime reporting in the AP Stylebook, which was influenced by its participation in the seminar. New entries recommend substituting the use of the terms “juvenile” and “minor” — which can have dehumanizing connotations — with “child” or “teenager.” “This (chapter) will influence hundreds of newsrooms and thousands of journalists. And we are proud to have been a part of it,” said McBride.
- The Lexington Herald Leader (Lexington, Kentucky) now requires its reporters to verify whether a story will enhance the community’s knowledge on public safety and community issues before reporting on it.
- Jackson Hole News & Guide (Jackson, Wyoming) launched the “Clean Slate Initiative,” which highlights changes made to its coverage.
- KSL-TV (Salt Lake City, Utah) is creating a hub with data and experts that reporters can contact so that they can more easily add context to their stories.
In a recent Poynter blog post, Jeremy Chisenhall, a former breaking news editor at the Herald Leader and participant in the workshop, said, “Newsrooms all over the country face financial challenges and readership challenges these days, but I think that a program like this can really help you.” He continued, “Getting this formal training and learning how to do those types of stories has been really helpful for us and I imagine it would be really helpful for many newsrooms across the country.”
McBride and her team have begun recruiting newsrooms for the fourth installment of the seminar, set to begin in March 2025.
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